Website design package for plant-based health coaches.

In this article, you’ll find out about what’s included in my complete web design packages for plant-based health coaches.

I’ll start out by saying that I put together an all-inclusive design package because there’s a lot that goes into designing a good health coach website and I want to make sure health and wellness professionals are set up for success!

Here’s a list of what’s included in the web design packages for coaches:

1.) Website copywriting for the main pages on your website.

Copy that is structured to encourage sales is key! Your client needs to understand how you’re going to help them solve a problem, so it needs to be written clearly and concisely. 

Your personality and brand story also need to come through in your copy, so you’re connecting with your audience which is all part of a good copywriting strategy and helps with conversions. 

One thing to mention……it’s important to have a niche and know what problem you’re solving for your clients otherwise, it will be difficult to write copy for your website because you won’t understand your client’s problems.

By working with a few clients first you’ll get to know your clients and what they struggle with, and you’ll also have a clearer understanding of what niche you want to work in. 

2.) Onsite SEO Optimization.

SEO is a very broad and in-depth topic, so I’ll keep it simple.  The first step is to make sure your website settings are optimized for google. For example, site load time, ideal keywords for your industry, and implementing the back-end site titles and SEO descriptions for your website pages.

It’s important to work with website designers who are also trained in SEO, so your website is set up for success. 

I would describe the backend and onsite optimizations are more like planting seeds for what is to become an ongoing process. The process and the next steps are all about growing your online authority. To grow your business organically with SEO, it needs to be watered!

The way one water their business so to speak is through content marketing which the client is responsible for. So in a nutshell, I plant the seeds and the client cultivates and waters the garden! 🌷

If that sounds overwhelming, do not worry though, many people still have success growing their business in other ways, content marketing isn’t the only way, but it’s part of an organic SEO strategy and many people are curious about SEO, so that’s why I’m mentioning it.

I also have tons of resources to help you get started with content marketing if you need some direction!

3.) Stock Photography Curation.

Photography plays a key role in the brand’s vibe, so it’s important to pick images that fit cohesively with the overall visual design. Photos can make or break a website design… yep It’s that important! The photos on your website are a big piece of the design puzzle and visually make up a big portion of the design, so there should be a decent amount of time spent on this task.

Photos tell a story visually, so It’s crucial to lay a good foundation with high-quality photos that are on-brand. I’ll take care of gathering images for your site, to save you time!

4.) Brand Strategy.

We’ll do a deep dive into defining your brand’s objectives, who your clients are, and what problems you solve, to create a brand story that’ll resonate with your target market.

Brand Strategy is the north star and the foundation of a well-designed website, so I’ll bring your story to the surface by doing a brand strategy interview with you, so I can lay down the foundation of the visual design and messaging! Sounds fun right? 🤓

5.) Brand Kit.

Based on our brand strategy interview, I’ll update your logo, and choose colors and fonts that match your business personality!

6.) Squarespace Training.

After we launch your website, I’ll teach you how to update and use the platform, so you’ll feel confident making changes when you need to. 

Need help launching your website for your coaching business? Please check out my website design packages here!